Al Murray: Why Does Everyone Hate The English?

Clichés of England’s various neighbour nations battle with Al Murray and his small minded extremely patriotic alter ego ‘The Pub Landlord’ as they ask ‘Why does everyone hate the English’.

We really wanted to tap into old national rivalries as our main theme and highlight the fact that asking why people hate the English could be a dangerous task. Al Murray’s alter ego The Pub landlord demonstrates this when he’s hunted down by the national stereotypes he perpetuates.

Creative Direction / Talent Direction / Design