ROSE JAMES DESIGN
A set of campaign images that are stand out, vibrant and fun to reflect the show and introduce the new line up of judges for the series. With Abbey Clancy front and centre of the campaign, we wanted to position her as a goddess of fashion. Working with Kenny Reynolds, the final image is loosely based on Bottecelli’s Birth of Venus and the images of Abbey were picked up by the press and appeared in multiple publications, even making it to the front page of the Sun giving the series a huge amount of free publicity.
Creative Direction / Direction / Design